The GORE-TEX® brand celebrates its 40th anniversary at the European Outdoor Film Tour (E.O.F.T.)
There are no safety nets when climbers scale sheer rock face, and no pause button when steep skiing specialists navigate near vertical slopes: when the European Outdoor Film Tour 2016/17 (E.O.F.T.) has its premiere in Munich on October 5, millions of outdoor enthusiasts in 15 European countries will be on the edge of their seats as E.O.F.T. athletes launch themselves into adrenaline-powered adventures.
The GORE-TEX® brand is at home where the great outdoors comes together with powerful emotions. This year the brand celebrates its 40th anniversary. For as many years it has been providing extreme sports personalities and outdoor enthusiasts with high-performing products and technical innovations. With the start of the E.O.F.T, Gore launches the #GORETEX40 campaign, a social media and retail driven promotion, where outdoor enthusiasts can upload their adventures and win special prizes from October to December 2016.
In 2016/17 a very special extreme sports athlete is at the focus of the E.O.F.T. Exceptionally talented climber and GORE-TEX® athlete David Lama is the key visual of this year’s film tour. Never before has an athlete been so closely followed by the E.O.F.T. The climbing prodigy first enthralled film audiences during the 2003/04 tour. In the following years the E.O.F.T. documented his key career moments in many inspiring short films. As the first expedition ever, he and his American climbing partner Conrad Anker attempt to reach the headwall of Lunag Ri, a formidable 6,907 m high Himalayan peak. At the same time, the son of an Austrian mother and a Nepalese father returns to his routes.
The GORE-TEX® brand partnered Europe’s largest outdoor film festival right from the start: a successful working relationship that is set to continue for the next five years.
W. L. Gore & Associates has made its name by creating innovative, technology-driven solutions, from medical devices that treat aneurysms to high-performance GORE‑TEX® fabrics. A privately held company with annual sales of more than $3 billion, Gore is committed to perpetuating its 50-plus year tradition of product innovation.
Gore focuses its efforts in four main areas: electronics, fabrics, industrial and medical products. The company’s electronic products division develops and manufactures high-performance copper and optical signal transmission products. Gore’s fabrics provide protection from the elements and enable wearers to remain comfortable across a broad range of activities and conditions. The products made by Gore’s industrial division meet diverse contamination control and processing challenges throughout industry. Implants from the medical division provide creative healing solutions to complex medical problems.
Today, Gore employs more than 10,000 employees, called associates, with manufacturing facilities in the United States, Germany, the United Kingdom, Japan and China, and sales offices around the world.