Athletes

The GORE-TEX® brand celebrates its 40th anniversary at the European Outdoor Film Tour (E.O.F.T.)

David Lama Expedition_Lunag Ri_2
There are no safety nets when climbers scale sheer rock face, and no pause button when steep skiing specialists navigate near vertical slopes: when the European Outdoor Film Tour 2016/17 (E.O.F.T.) has its premiere in Munich on October 5, millions of outdoor enthusiasts in 15 European countries will be on the edge of their seats […] read more »

Glacier debut: GORE-TEX® athlete Greg Hill set to run the first-ever glacier leg of the Transalpine Run

GORE-TEX® athlet Greg Hill
FELDKIRCHEN-WESTERHAM (August 8, 2016) – Ski mountaineer and GORE-TEX® athlete Greg Hill is to run the fourth leg of the GORE-TEX® Transalpine Run, from Mandarfen-Pitztal to Sölden, on September 7, 2016. The evening before he will be talking to the other participants about his “2 mln vertical feet in 1 year” project. read more »

Laundry party with GORE-TEX® athlete Edurne Pasaban in Chamonix

GORE-TEX® Athletin Edurne Pasaban
  30. May, 2016 , ,
W.L. Gore & Associates (Gore) is partner of the Arc’teryx Alpine Academy, which will take place from 16 – 19 June 2016. To shed light on the proper care of outdoor clothing, Gore has organized the first GORE-TEX® Laundry Party on the Friday afternoon with athlete Edurne Pasaban. The pro mountain climber will also be […] read more »

Warm hands on the mountain: top tips from the GORE-TEX® athletes

Reaching the summit of K2 or making the first ascent of “Odyssee”, a route up the north face of the Eiger, the GORE-TEX® athletes are in constant search of new adventures. Wearing the right gear on their expeditions is of paramount importance. David Lama, Stefan Glowacz and co. know that effective hand protection is essential. […] read more »

Watch your hands – gloves with GORE-TEX® product technology have a firm grip on the cold

  14. January, 2016 , ,
The first snow has arrived, so what are you waiting for! To enjoy winter as long as possible, outdoor sports enthusiasts place their trust in gloves with GORE-TEX® product technology that will keep your hands warm and agile. To help you make the right decisions when you buy your gloves, the GORE-TEX® brand has some […] read more »

Gore’s new brand architecture

GORE_New brand architecture
W. L. Gore & Associates (Gore), the company behind the GORE® and WINDSTOPPER® brands has been influencing the outdoor market with ground-breaking discoveries and technologies for more than 40 years. Gore is now restructuring its brands for Fall 2016. The new brand architecture was developed to help consumers distinguish between the product benefits of “durably waterproof […] read more »

The call of the mountains – GORE-TEX® brand again partner at the International Mountain Summit in 2015

Trekking with GORE® C-KNIT™ Backer Technology

For the seventh consecutive year the International Mountain Summit invites outdoor enthusiasts from 12. to 18. October to Brixen in South Tyrol. The GORE TEX® brand has been a part of the mountain summit as a brand partner right from the start. This year’s engagement will include the brand’s own programme package and an evening lecture on “Mountain Xtreme by GORE-TEX®.” As part of the festival Gore will also be presenting a GORE-TEX® product innovation specifically engineered for the jackets of hikers, trekkers and freeriders.

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“Ride and Surf Lofoten“: GORE-TEX® Experience Tour conquers the mountains and fjords in Norway

GORE-TEX® Experience Tour, Lofoten
Slopes with powder snow are the dream of every freerider – to ride the perfect wave in a natural paradise for every surfer. Powder snow and waves on the same day? The GORE-TEX® Experience Tour (GET) makes this adventure come true. Together with GORE-TEX® athletes Nico Zacek, Seb Michaud, Greg Hill and big wave surfer […] read more »

Pep Guardiola rejects the rain by using GORE-TEX® products

  19. August, 2015 ,
Guardiola is impressed by the perfection applied to the development and quality of the brand Feldkirchen-Westerham, August 19, 2015 – W. L. Gore & Associates (Gore) and Pep Guardiola announced today a four-year partnership where Guardiola will globally represent the GORE-TEX® brand and Gore branded apparel and footwear. The trainer of football club FC Bayern […] read more »

Pep Guardiola rejects the rain by using GORE-TEX® products: An interview with Guardiola

  19. August, 2015 ,
Question: Why did you agree on this partnership? Pep Guardiola “For many years my family and I have worn GORE-TEX® jackets and shoes in our daily life, be it for outdoor sports activities or in the city. I like the philosophy of the company and therefore I’m happy to be a spokesperson for the brand. […] read more »