About Gore

GORE-TEX® brand campaign encourages people to find their state of ‘flow’

  24. March, 2017
Feldkirchen-Westerham (Mar. 24, 2017) — Building on the high level of trust that consumers have in GORE-TEX® products, W.L. Gore & Associates is launching a new GORE-TEX® brand campaign in 2017 that encourages people to follow their outdoor passions – and simply forget about their gear. The ‘Don’t Think About GORE-TEX® products’ campaign plays on […] read more »

GORE-TEX® brand focuses on trust as it unveils new products and innovations at ISPO 2017

At ISPO 2017, W. L. Gore & Associates (Gore) will unveil a new GORE-TEX® brand campaign focusing on trust that is backed up by innovation through new technology concepts, products and design solutions. The new “Don’t think about GORE-TEX®, think about your passion” campaign will encourage consumers to focus on what’s going on in the […] read more »

Gore continues roll-out of revolutionary new GORE-TEX® SHAKEDRY™ product technology

Following a successful launch with a limited number of brand partners in 2015, W. L. Gore & Associates (Gore) will continue its global roll-out of GORE-TEX® SHAKEDRY™ product technology for jackets in 2017. In 2017, Gore will partner with additional brands to bring GORE-TEX® SHAKEDRY™ product technology to more runners and cyclists. In Europe, new […] read more »

W. L. Gore & Associates Unveils World-Class Fabrics Testing Facility, Marking 40 Years of Innovating Comfort and Protection

  17. November, 2016 , ,
Elkton, Md. (November 17, 2016) — W. L. Gore & Associates, Inc. (Gore), known for its scientific approach to product development and ensuring products perform as promised in the intended end use, advanced its product testing capabilities with the opening of new Biophysics and Heat and Flame Protection labs. The new lab facilities allow Gore […] read more »

Gore’s Fabrics Division & Formosa Taffeta Company Limited Extend Partnership

  02. September, 2016 , , ,
Gore’s Fabrics Division is announcing an extension of its partnership with Formosa Taffeta Company Limited (FTC) to produce selected Gore consumer fabrics.  read more »

40 Years of Leadership and Innovation

Gore Bill Earl Amott, 1971
Four decades on from its first commercial order, W. L. Gore and Associates continues to spearhead leadership and innovation in the outdoor garments market read more »

GORE becomes a member of the European Outdoor Group

  21. April, 2016 ,
W.L. Gore & Associates (GORE) has been welcomed as technology brand member in the European Outdoor Group (EOG). The new membership was decided at the annual assembly meeting earlier this year. GORE is now a full member of the international federation of outdoor companies. The EOG is an association which represents the common interests of the […] read more »

Gore’s new brand architecture

GORE_New brand architecture
W. L. Gore & Associates (Gore), the company behind the GORE® and WINDSTOPPER® brands has been influencing the outdoor market with ground-breaking discoveries and technologies for more than 40 years. Gore is now restructuring its brands for Fall 2016. The new brand architecture was developed to help consumers distinguish between the product benefits of “durably waterproof […] read more »

Gore Recognized as one of the World’s Best Multinational Workplaces

Gore Recognized as one of the World’s Best Multinational Workplaces
  13. October, 2015 ,
Known for its innovative culture and innovative products, W. L. Gore & Associates ranks among the world’s best companies to work for. Gore earned the number 3 spot on the Great Place to Work® Institute’s list of Best Multinational Workplaces, released today. read more »

Gore invests more than 15 million USD into R&D for alternative material solutions

  25. August, 2015 , ,
– R&D focus is on durable water repellent solutions – Tests of fluorinated and non-fluorinated treatments show significant differences in performance and durability – John P. Cusick, Global Business Leader Consumer Garments: “Our commitment as a technology leadership company goes far beyond finding alternatives to current coating solutions. We are also exploring completely new approaches […] read more »