At ISPO 2017, W. L. Gore & Associates (Gore) will unveil a new GORE-TEX® brand campaign focusing on trust that is backed up by innovation through new technology concepts, products and design solutions. The new “Don’t think about GORE-TEX®, think about your passion” campaign will encourage consumers to focus on what’s going on in the […] read more »
Want to run safely and in comfort off-road or even across the Alps? With completely waterproof and highly breathable GORE-TEX® trail running shoes, neither fickle mountain weather nor muddy paths can spoil runners’ fun. The product portfolios of leading running shoe manufacturers now contain the right shoe for every type of runner; from minimalist “natural […] read more »
The success story for W.L. Gore & Associates (Gore) continues as leading brands like ECCO and Lowa increase their product portfolio featuring the GORE-TEX® SURROUND® technology. Adidas launches its first collections equipped with the all-round breathable technology. read more »
A highly technological company with an eye constantly on product research and innovation, known for GORE-TEX®, a high-performance waterproof and breathable fabric, W.L. Gore will be at the FuoriSalone for the second year in a row. At this 2016 edition from 12 to 17 April, it will be present with a special interactive video installation […] read more »
The GORE-TEX® brand ambassador programme is a guarantor of success: as the recipient of several prestigious awards, the BIG DAYS programm goes into its fourth consecutive year in 2016 using the slogan “Big Days: Small Feet – Big Steps”. Prospective GORE-TEX® BIG DAYS brand ambassador families have the chance to apply for the program at http://bigdays.gore-tex.co.uk/ from 14th […] read more »
People love to travel in Autumn and briefly escape the stress of their everyday routines by taking weekend city breaks. This year, the GORE-TEX® brand presents the Autumn/Winter 2015/2016 collection of its internationally renowned lifestyle brand partners by taking journeys off the beaten track in four major European cities. In the search of the hottest […] read more »
The brand GORE-TEX® presents: Pep Guardiola’s style tips for autumn in the city
Whether out on a shopping spree or enjoying a weekend getaway – top coach Pep Guardiola considers clothing that provides reliable protection from wind and weather an autumn wardrobe essential, even when he’s not out on the football pitch. Which doesn’t mean to say that style is any less important to him! That’s why he and his family can be seen wearing trendy GORE-TEX® styles.
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Long, gruelling ascents, exposed ridge sections, rapid downhill descents, interspersed with periods of rest when you stop to take off and put on your skins – ski touring is a tough challenge for your body and your gear. The good news for this winter: the first heat mouldable boot liners featuring GORE-TEX® technology from Scott […] read more »
The call of the mountains – GORE-TEX® brand again partner at the International Mountain Summit in 2015
For the seventh consecutive year the International Mountain Summit invites outdoor enthusiasts from 12. to 18. October to Brixen in South Tyrol. The GORE TEX® brand has been a part of the mountain summit as a brand partner right from the start. This year’s engagement will include the brand’s own programme package and an evening lecture on “Mountain Xtreme by GORE-TEX®.” As part of the festival Gore will also be presenting a GORE-TEX® product innovation specifically engineered for the jackets of hikers, trekkers and freeriders.
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According to a recent study by the GORE-TEX® brand, Europeans express their unified love of hiking in different ways. Of all the nations surveyed, the Dutch like hiking the most at 84 percent, with the British lag behind at 45 percent. What 15 percent of Spanish respondents fear most is getting lost or finding a […] read more »