GORE becomes a member of the European Outdoor Group
W.L. Gore & Associates (GORE) has been welcomed as technology brand member in the European Outdoor Group (EOG). The new membership was decided at the annual assembly meeting earlier this year. GORE is now a full member of the international federation of outdoor companies. The EOG is an association which represents the common interests of the European outdoor industry. 90 of the world’s largest outdoor companies belong to the association and share one vision: to encourage people of all ages and in all locations to be active outdoors and to have a sustainable industry.
Matthias Zaggl, Business Leader Footwear Sport at GORE, said: “It is an honor to join the EOG. With this strong partnership we will be able to meet the future challenges of the outdoor industry by building forward-looking concepts to attract the next generation of outdoor enthusiasts.”
Mark Held, EOG General Secretary, added: “We are extremely proud to welcome GORE as a tech brand member and anticipate that our membership will continue to grow in the near future. EOG members commit to actively supporting our objectives and the work that we do, so that together we can build a sustainable and successful sector for the benefit of all.”