News

GORE-TEX® brand campaign encourages people to find their state of ‘flow’

  24. March, 2017
Feldkirchen-Westerham (Mar. 24, 2017) — Building on the high level of trust that consumers have in GORE-TEX® products, W.L. Gore & Associates is launching a new GORE-TEX® brand campaign in 2017 that encourages people to follow their outdoor passions – and simply forget about their gear. The ‘Don’t Think About GORE-TEX® products’ campaign plays on […] read more »

Gore Fabrics Division Establishes Ambitious Environmental Goals for 2020

  06. February, 2017 ,
Feldkirchen-Westerham (February 6, 2017) — Today, W. L. Gore & Associates (Gore) announced ambitious environmental and chemical management goals for 2020 as part of Gore Fabrics Division’s long-term sustainability program. These goals complement its existing chemicals management program which is based upon stringent and independent third party standards like bluesign® system and OEKO-TEX®. Included in […] read more »

GORE-TEX® brand focuses on trust as it unveils new products and innovations at ISPO 2017

At ISPO 2017, W. L. Gore & Associates (Gore) will unveil a new GORE-TEX® brand campaign focusing on trust that is backed up by innovation through new technology concepts, products and design solutions. The new “Don’t think about GORE-TEX®, think about your passion” campaign will encourage consumers to focus on what’s going on in the […] read more »

Gore continues roll-out of revolutionary new GORE-TEX® SHAKEDRY™ product technology

Following a successful launch with a limited number of brand partners in 2015, W. L. Gore & Associates (Gore) will continue its global roll-out of GORE-TEX® SHAKEDRY™ product technology for jackets in 2017. In 2017, Gore will partner with additional brands to bring GORE-TEX® SHAKEDRY™ product technology to more runners and cyclists. In Europe, new […] read more »

W. L. Gore & Associates Unveils World-Class Fabrics Testing Facility, Marking 40 Years of Innovating Comfort and Protection

  17. November, 2016 , ,
Elkton, Md. (November 17, 2016) — W. L. Gore & Associates, Inc. (Gore), known for its scientific approach to product development and ensuring products perform as promised in the intended end use, advanced its product testing capabilities with the opening of new Biophysics and Heat and Flame Protection labs. The new lab facilities allow Gore […] read more »