Discover the “Hidden Places” of Europe’s metropolises with the GORE-TEX® brand
People love to travel in Autumn and briefly escape the stress of their everyday routines by taking weekend city breaks. This year, the GORE-TEX® brand presents the Autumn/Winter 2015/2016 collection of its internationally renowned lifestyle brand partners by taking journeys off the beaten track in four major European cities. In the search of the hottest undiscovered places to visit, the brand has engaged hip, well-known local insiders as guides on these unique trips.
An urban adventure for a few days is all it takes to completely leave behind the daily grind and come back a new person. Beneath both blue and grey skies, the perfect travel companions are a pair of trendy, durably waterproof and all-around breathable shoes featuring the new GORE-TEX® SURROUNDTM product technology, as well as a fashionable and functional GORE-TEX® jacket to go with every outfit. While other tourists are huddled in cafés sheltered from the elements, perfectly-equipped urban explorers discover hidden nooks and crannies regardless of rain or shine.
Discover: Four metropolises – 12 hidden treasures
The GORE-TEX® brand has chosen four exceptional individuals to reveal the beating hearts of four inspiring cities. Sommelier and restaurant owner Billy Wagner (Berlin), fashion director Andrés Acosta (Madrid), art director and blogger Isabella Musacchia (Milan) and editor in chief of “Vivre Paris,” Julien Claudé-Pénégry (Paris), embody the cities they live in and explain when to veer away from guidebook recommendations.
In Berlin, Billy Wagner presented the GORE-TEX® products highlight styles of the Autumn/Winter 2015/2016 season at the GORE-TEX® Open Press Day in the exclusive Soho House Berlin on April 16-17. An ambassador who captures the local Zeitgeist of the Berlin food & style scene, Billy shared his insider tips of hidden must-know spots in the German capital and how he stands out from the crowd with his beloved GORE-TEX® jacket. “The Fashion Week Party given by German weekly ‘Die Zeit’ was a great occasion for my 10-year old Adidas GORE-TEX® jacket, especially when everyone else was wearing their standard ‘Berlin black’.”
GORE-TEX® Autumn/Winter 2015/2016 Highlight Styles
Thanks to their combination of fashion and function, the items in the new, versatile Autumn/Winter collection with GORE-TEX® product technology are a must-have in every city. Waterproof and breathable shoes for men, women and children from brands such as adidas, Aigle, ara, ASICS, Camper, Clarks, ECCO, FRETZ MEN, Högl, IGI&CO, Kennel & Schmenger, Legero, Lloyd, LOWA, Marc, Melluso, Panama Jack, Primigi, Reebok, Salewa, Starson, Superfit, Tommy Hilfiger and Viking keep feet going on long walks in foreign cities. Waterproof, windproof and breathable garments from brands such as Aigle, Black Crows, bugatti, camel active, Gaastra, Galvin Green, Herno, Napapijri, Skhoop, Peak Performance, Woolrich and Y-3 ensure the perfect Autumn day away.
To check out the collection and for more information about hidden places presented by the GORE-TEX® brand, please visit the GORE-TEX® Autumn/Winter 2015/2016 Lookbook here.