The call of the mountains – GORE-TEX® brand again partner at the International Mountain Summit in 2015
For the seventh consecutive year the International Mountain Summit invites outdoor enthusiasts from 12. to 18. October to Brixen in South Tyrol. The GORE TEX® brand has been a part of the mountain summit as a brand partner right from the start. This year’s engagement will include the brand’s own programme package and an evening lecture on “Mountain Xtreme by GORE-TEX®.” As part of the festival Gore will also be presenting a GORE-TEX® product innovation specifically engineered for the jackets of hikers, trekkers and freeriders.
This year´s mountain sport ssummit meeting bears the motto “Encounter your experiences” to which world-famous mountaineers, academics, experts, philosophers and outdoor enthusiasts have been invited to South Tyrol. The GORE-TEX® brand has been supporting the idea of creating special experiences through memorable encounters since the event’s beginnings in 2009. This year the brand has once again set itself the goal of offering attendees unforgettable moments through its own programme package. At the evening lectures “Not Available” and “Mountain Xtreme by GORE-TEX®”, GORE-TEX® athletes Stefan Glowacz, Tamara Lunger and Robert Jasper will give attendees an insight into their adventures and conclude it by an open discussion in which they will answer questions from the audience. The absolute highlight of this encounter will be a hike together through the spectacular mountain scenery of South Tyrol on the Sunday.
New innovative outdoor jackets
At IMS Gore will also be presenting new GORE-TEX® products with GORE® C-KNIT™ Backer Technology. These products have been specifically engineered for hikers, trekkers and freeriders. The aim was to develop a long-lasting, robust yet soft laminate that could be used by outdoor enthusiasts for multiple activities. With the new GORE® C-KNIT™ Backer Technology Gore´s goal was achieved. Jackets with this technology offer outstanding wear comfort without compromising on functionality and durability. As of autumn 2015 numerous trusted brands including Arc’teryx, Haglöfs, Mammut and The North Face are offering products with GORE® C-KNIT™ Backer Technology in their outdoor and snow sports collections.
For further information visit: http://www.ims.bz/de/programm/abendveranstaltungen/info/mountain-xtreme-by-gore-texR-3.html