GORE-TEX SURROUND® technology offers unrivaled versatility – ECCO and Lowa increase their collections, adidas launches first product range

The success story for W.L. Gore & Associates (Gore) continues as leading brands like ECCO and Lowa increase their product portfolio featuring the GORE-TEX® SURROUND® technology. Adidas launches its first collections equipped with the all-round breathable technology.

Globally, more than 52 footwear labels use the innovative product solution to make durably waterproof shoes that offer all-round breathability. In addition, Camel Active, Caterpillar, Haglöfs, Merrell, The North Face and Under Amour will start to offer GORE-TEX® SURROUND® styles to retailers and consumers in Spring/Summer 2017.

Providing waterproofness and all-round breathability, the GORE-TEX® SURROUND® product technology has already been successfully adopted by footwear brands ECCO and Lowa in their men’s and women’s casual collections. In Spring/Summer 2017, the Scandinavian manufacturer will expand its ECCO COOL product offering “BIOM” to include new climate comfort experiences for hiking and multifunctional end-uses, as well as for golf shoes and kids footwear. Lowa, already successful with its casual footwear collection, is set to hit the market in Spring/Summer 2017 with a range of GORE-TEX® SURROUND® hiking shoes.

W. L. Gore & Associates has made its name by creating innovative, technology-driven solutions, from medical devices that treat aneurysms to high-performance GORE‑TEX® fabrics. A privately held company with annual sales of more than $3 billion, Gore is committed to perpetuating its 50-plus year tradition of product innovation.

Gore focuses its efforts in four main areas: electronics, fabrics, industrial and medical products. The company’s electronic products division develops and manufactures high-performance copper and optical signal transmission products. Gore’s fabrics provide protection from the elements and enable wearers to remain comfortable across a broad range of activities and conditions. The products made by Gore’s industrial division meet diverse contamination control and processing challenges throughout industry. Implants from the medical division provide creative healing solutions to complex medical problems.

Today, Gore employs more than 10,000 employees, called associates, with manufacturing facilities in the United States, Germany, the United Kingdom, Japan and China, and sales offices around the world.