Extremely breathable and light-weight: New GORE-TEX Active Shell laminate for maximum ease of movement
With the introduction of its new laminates for summer 2012, W.L. Gore &Associates is extending its successful range of highly breathable and extremely lightweight GORE-TEX® Active Shell laminates to include GORE-TEX® Active Shell Stretch laminates. Compact, waterproof and windproof, these 3-layer laminates offer athletic trail runners, mountain bikers and alpine adventurers excellent next to skin comfort and maximum freedom of movement in attractive, figure-hugging styles. With their advanced moisture management, these extremely lightweight yet hardwearing garments guarantee durable waterproof protection for maximum performance.
Trend towards “light & fast” continues
The outdoor sports market continues to boom as outdoor enthusiasts become more athletic than ever before. Rather than going on leisurely hikes in the mountains, they now run up to the summit and along alpine trails. Climbing has turned into speed climbing. Transalp tours have been replaced by Speed Transalp tours. These athletes spend every possible minute outdoors making the most effective use of their precious free time doing high intensity sports. Their motto is: achieve the maximum with the minimum. This also applies to their clothing. They want extremely lightweight, minimalist outdoor apparel where every gram counts and where outstanding functionality is partnered by an attractive, sporty look. With the launch last autumn of its GORE-TEX® Active Shell laminates, American functional specialist W.L. Gore has yet again achieved a major milestone.
Exclusive laminate technology with extreme breathability
GORE-TEX actice shell laminates combine a lighter, thinner GORE-TEX® membrane with fine denier performance textiles to deliver the ultimate 3 layer solution for the active consumer. On the liner side, a never seen before lamination technology integrates the backer textile directly into the GORE-TEX® membrane allowing for extreme breathability (RET<3) and excellent next to skin comfort. Sweat is very quickly conveyed away from the skin and transported out through the textile in the form of water vapour, while moisture produced by rain, snow and wind has no chance of penetrating. These outstanding moisture management capabilities ensure optimum body climate control for maximum sports performance.
Function that delivers what it promises
Numerous tests under real-life conditions have confirmed that with its GORE-TEX® Active Shell laminates Gore has succeeded in producing a good-looking product for outdoor fast forward athletes in which key functional features such as extreme breathability and light weight unite with the comfort of guaranteed durable waterproof protection. Raul Garcia Castan, multiple trail running champion comments: “These garments offer unparalleled functionality and excellent wearer comfort. Trail runners have been waiting a long time for a product like this!”
Ski mountaineer and endurance athlete Greg Hill (Arc’teryx) is also impressed: “GORE-TEX® Active Shell is the answer to all my demands: it is highly breathable, completely weather resistant, letting me focus on summiting as many mountains as I can while knowing I will be prepared for whatever mother nature throws at me.” Jørgen Jørgensen, Owner and MD of Norrøna adds: “We have tested the GORE-TEX® Active Shell for a long period now, and we are very happy with the breathability and perceived comfort in use during highly intensive activities.”
New styles for summer 2012
Thanks to the new GORE-TEX® Active Shell Stretch laminates, garment manufacturers can now offer enhanced freedom of movement in attractive figurehugging styles in their summer 2012 collections.
Adidas, Arc’teryx, Berghaus, Eider, Haglöfs, Löffler, Mammut, Marmot, Millet, Montura, Mountain Equipment, Norrøna, Outdoor Research, Peak Performance, Salomon, Scott, The North Face, Tilak, Trangoworld. Castelli, Specialised, GORE BIKE WEAR, GORE RUNNING WEAR