New partnership between GORE-TEX and MONTURA®, kicking off with the SS 2011 collection
Established to satisfy the most demanding sportsmen and women and mountain enthusiasts, the GORE-TEX – MONTURA® partnership is based on winning synergies for innovation and quality.
Two leaders of the Outdoor sector, GORE-TEX for its great experience and aptitude for research and MONTURA® for its dynamism and creativity, have combined their respective skills to develop concepts and themes linked to new technical clothing products.
The aims of the two brands are perfectly aligned and a fruitful working relationship has been attained for the creation of the first garments in the SS 2011 collection, which will be presented at OUTDOOR 2010 in Friedrichshafen. A further considerable addition has already been settled on for the Winter 11/12 collection.
“MONTURA® targets top of the range products, for which,” says Roberto Giordani, Sole Director of Tasci srl, the young Italian firm that owns the MONTURA® brand, “we are constantly in search of high level partners. GORE-TEX is a brand with strength and functional qualities that meet our expectations. Both of us invest in research and development, which are strategic factors for future competitiveness.”
The MONTURA® jackets made with GORE-TEX membrane are ultra-technical and designed for various outdoor activities including extreme sports: the waterproof, breathable and highly durable GORE-TEX PRO SHELL membrane jacket is perfect for mountaineering; whereas the GORE-TEX PACLITE® SHELL membrane jacket, which again is waterproof and breathable, yet ultra-light with minimum bulk, is ideal for trekking and hiking for several days.
Serena Carluccio, sales manager of Gore Italia for the Outdoor and Snow Sport areas also feels that the partnership with MONTURA® is both a valuable and important one: “It is always very rewarding to find companies and professional figures with whom we can share projects and work that focuses on making products increasingly advanced and high performance. With MONTURA® we have an extremely high level of mutual understanding and our plans for the coming seasons are absolutely key. As usual we will provide all our support.”
The most advanced technologies and focus on progress are two areas of total accord for the two brands: Guaranteeing complete satisfaction both for the most expert sportsmen and women and for the many people who spend time in the mountains in all seasons.