Topics » GORE-TEX® SURROUND™ Product Technology

GORE-TEX® SURROUND® technology offers unrivaled versatility – ECCO and Lowa increase their collections, adidas launches first product range

The success story for W.L. Gore & Associates (Gore) continues as leading brands like ECCO and Lowa increase their product portfolio featuring the GORE-TEX® SURROUND® technology. Adidas launches its first collections equipped with the all-round breathable technology. read more »

The GORE-TEX® brand launches its search for new ambassador families for its BIG DAYS programme

The GORE-TEX® brand ambassador programme is a guarantor of success: as the recipient of several prestigious awards, the BIG DAYS programm goes into its fourth consecutive year in 2016 using the slogan “Big Days: Small Feet – Big Steps”. Prospective GORE-TEX® BIG DAYS brand ambassador families have the chance to apply for the program at http://bigdays.gore-tex.co.uk/ from 14th […] read more »

Wanderlust takes over Europe

Hiking tour with GORE-TEX® SURROUND™ product technology
  22. September, 2015 , , ,
According to a recent study by the GORE-TEX® brand, Europeans express their unified love of hiking in different ways. Of all the nations surveyed, the Dutch like hiking the most at 84 percent, with the British lag behind at 45 percent. What 15 percent of Spanish respondents fear most is getting lost or finding a […] read more »

GORE-TEX® SURROUND™ Footwear – innovative technology for happy hiking feet

A woman lays on the edge of sea cliffs high above the ocean at Ponta Sao Lourenco on the island of Madeira
  10. July, 2015 , ,
Following its successful launch, the first technology for all-around breathable and waterproof hiking shoes is stepping into the 2016 season with new partners and a complete range of different styles. These new partners include Italian brand suppliers Aku, Asolo and Garmont, Viking from Norway and Kamik from USA. One of the highlights of the season […] read more »

Global recognition for the GORE-TEX® SURROUND™ product technology

GORE-TEX-« SURROUNDÔäó Sample Outdoor_Sample Shoe_2 (1)
  17. March, 2015 , , ,
The success story continues: leading outdoor magazines in Europe and the USA and leading international trade fairs for the outdoor and sports industry award the innovative GORE-TEX® SURROUND™product technology with numerous prizes. The first technology worldwide for durably waterproof hiking shoes that offer all-round breathability has already received a number of awards – these footwear […] read more »

GORE-TEX® Brand Debuts Global, Multi-Channel Marketing Campaign, “Experience the Difference” for Fall 2014

  11. November, 2014 , , ,
One Billion Impressions will be Generated through Video, Online and Print Coming on the heels of the successful debut of its GORE-TEX® SURROUND™ product technology at Outdoor Retailer Summer Market and the OutDoor fair in Friedrichshafen, W. L. Gore & Associates (Gore) will debut a multi-year, multi-channel, international marketing campaign, “Experience the Difference” in support […] read more »

24 brand partners, 180 styles – the unique GORE-TEX® SURROUND™ product technology conquers the outdoor market

At the OutDoor 2014 trade fair in Friedrichshafen W. L. Gore & Associates will be showcasing its latest innovation in the outdoor footwear market. The GORE-TEX® SURROUND™ product technology can already count 24 prestigious outdoor brands among its partners and hiking enthusiasts can choose from around 180 different models. read more »

GORE-TEX® SURROUND™ product technology model overview S/S 2015

La Sportiva Core GTX-« 14R BY
You will find an overview of the new products (Spring/Summer 2015) that feature our new GORE-TEX SURROUND™ product technology here. read more »

The GORE-TEX® brand wins OutDoor Industry Award for the world’s first technology for hiking shoes with all-round breathability

W. L. Gore & Associates has claimed a much coveted OutDoor Industry Award for its new GORE-TEX® SURROUND™ product technology for hiking shoes. These awards are bestowed annually by a jury of outdoor experts at the OutDoor trade fair. read more »

Hiking redefined – the GORE-TEX® brand presents the first technology for hiking footwear with all-round breathability

GORE-TEX-« SURROUNDÔäó Sample Outdoor_Sample Shoe_2 (1)
W. L. Gore & Associates once again confirms its innovative strength by taking a historic step forward in the global footwear market. With its GORE-TEX® SURROUND™ product technology the company unveils a radically new technology for durably waterproof hiking boots with all-round breathability. This unique construction keeps your feet drier and enhances your sense of well-being. read more »