26. March, 2015

Icebug Partners with GORE on Fall 2015 Footwear Collection

BELLINGHAM, Wash. , Mar 26, 2015 – Icebug USA, Inc., a subsidiary of Icebug AB headquartered in Gothenburg, Sweden, and one of the fastest growing global footwear companies in the traction footwear category, announced today its new relationship with W. L. Gore & Associates on GORE-TEXperformance footwear for fall 2015. Select styles from Icebug’s fall range will feature the proprietary waterproof, breathable technology including options for men, women and children.

“Gore is an industry leader and we are proud to partner with them on our upcoming fall collection and beyond,” said Evan Wert, President of Icebug USA. “Our goal is to create the world’s best traction footwear for peak outdoor performance and Gore’s legendary technology will ensure our consumers have the confidence and freedom to explore nature no matter the weather or terrain.”

Each of Icebug’s fall ’15 styles with Gore will include their signature waterproof, breathable GORE-TEX membrane for dry, warm feet.

The Juniper RB9X GTX (men’s and women’s, MSRP $174.95) is designed for urban and outdoor adventures featuring an un-studded rubber sole for superior grip on both wet and dry surfaces.

Icebug’s fall DTS2 GTX BUGrip (men’s and women’s, MSRP $209.95) is a stable, cushioned everyday trainer built for long distance runs that provides excellent traction during variable winter conditions.

The new Myoko BUGweb GTX (kids, MSRP $169.95) is a must-have boot for outdoor adventuring. Featuring lofty fleece insulation for maximum warm, double Velcro adjustment for easy on and off plus a durable rubber sole that is compatible with Icebug’s optional BUGweb device for maximum traction.

“The decision to work with Icebug was an easy one, as they are experts in ultimate grip technology and together with the GORE-TEX brand, the result is footwear with the highest quality in comfort and protection,” said Tore Stromfors, Gore account manager. “We look forward to consumers being able to put these new styles to the test this fall.”

About Icebug: Icebug is a Swedish shoe brand that started to challenge the global footwear giants back in 2001. Icebug is driven by innovation, creativity and integrity – a passion for making functional and stylish footwear. Read more about us at www.icebug.com/int.

About W.L. Gore & Associates: Gore is a technology-driven company focused on discovery and product innovation. Well known for waterproof, breathable GORE-TEX fabric, the company’s portfolio includes everything from high-performance fabrics and implantable medical devices to industrial manufacturing components and aerospace electronics. Headquartered in the United States, Gore posts annual sales of more than $3 billion and employs more than 10,000 associates with manufacturing facilities in the United States, Germany, the United Kingdom, Japan and China, and sales offices around the world. In Europe, Gore started its first business operations only a few years after the Enterprise’s founding in 1958. Gore now has locations – sales offices as well as production facilities – in the key European countries dedicated to serving the markets of all of Gore’s product divisions. Gore is one of a select few companies to appear on all of the U.S. “100 Best Companies to Work For” lists since the rankings debuted in 1984. For several years now, Gore has also been voted one of the best workplaces in Europe and has been ranked on top workplace lists in France, Germany, Great Britain, Italy and Sweden. Learn more at gore-tex.com.

Visit us at: www.gore-tex.com