16. June, 2012

SAUCONY® unveils next generation trail collection with GORE-TEX brand technologies

Building on award-winning trail heritage, Saucony, the global performance running brand joins forces with world leader in extreme weather protection to outrun rain, sleet and snow

Old Man Winter, keep on knockin’! Neither rain, nor sleet, nor snow can penetrate Saucony’s new RunAnyWhere (RAW) Trail Collection engineered with the high performance fabric by W.L. Gore & Associates. Aimed at performance-oriented trail runners and hikers who constantly seek improved protection to venture
out in extreme weather conditions, Saucony introduces waterproof, windproof and breathable GORE-TEX product technologies into two of the brand’s new Fall 2012 off-road footwear styles: the Xodus 3.0 GTX trail runner and the Adventerra GTX lightweight hiking boot.

For running footwear and apparel brand Saucony, keeping runners weatherproofed comes with the territory: The brand’s hometown of Boston, Massachusetts, was ranked Nr. 2 on Forbes’ list of “America’s Worst Winter Weather Cities.”

“Running is the ultimate outdoor sport and we get to design and test our products in some of the harshest New England weather conditions possible,” said Patrick O’Malley, senior vice president of global product for Saucony. “Our goal in partnering with Gore is to create an innovative solution for trail runners and hikers alike, enhancing their experience no matter how wet and soggy the conditions might be. We’re also exploring opportunities to engineer additional Gore technology into our future trail and road offerings. We look forward to a long-lasting relationship with the brand; they share our relentless commitment to delivering athletic performance while pushing the boundaries of innovation,” added O’Malley.

Saucony proved very early in our relationship to be a great partner,” said Matt Schreiner, global footwear product specialist at Gore. “Their commitment to product performance and their deep understanding of their consumer gives us tremendous confidence that the GORE-TEX brand styles they will be introducing are going to be very successful in the marketplace.”

Both the trail runner and hiking boot are engineered with a 4mm heel-to-toe offset, allowing the foot to move naturally and uninhibited while increasing the runner’s proprioception and balance over uneven terrain. An exclusive, super aggressive Vibram® outsole on both shoes provides confidence-induced traction on slippery, wet terrain.

The Xodus 3.0 GTX and the Adventerra GTX will both be available on August 1, 2012 in both men’s and women’s sizes.