Unrivaled versatility – ECCO, Lowa and Meindl expand end-uses for GORE-TEX SURROUND® technology, adidas launches first product range
350 all-around breathable GORE-TEX® SURROUND® styles are now available from more than 50 footwear brands globally
Feldkirchen-Westerham (June 27, 2016) – The success story for W. L. Gore & Associates (Gore) continues as leading brands like ECCO and Lowa expand their product portfolio featuring the GORE-TEX® SURROUND® technology. Adidas launches its first collections equipped with the all-around breathable technology. Globally, more than 50 footwear labels use the innovative product solution to make durably waterproof shoes that offer all-around breathability. In addition, Camel Active, Caterpillar and Haglöfs will start to offer GORE-TEX® SURROUND® styles to retailers and consumers in Spring/Summer 2017. Merrell and The North Face are now offering new GORE-TEX SURROUND® styles in Summer 2016
Providing waterproofness and all-around breathability, the GORE-TEX® SURROUND® product technology has already been successfully adopted by footwear brands ECCO and Lowa in their men’s and women’s casual collections. In Spring/Summer 2017, the Scandinavian manufacturer will expand its ECCO COOL product offering “BIOM” to include new climate comfort experiences for hiking and multifunctional end-uses, as well as for golf shoes and kids footwear. Lowa, already successful with its casual footwear collection, is set to hit the market in Spring/Summer 2017 with a range of GORE-TEX® SURROUND® hiking shoes.
Visit the GORE-TEX® booth at the 2016 Outdoor Retailer Summer Market, Booth #33041
About W. L. Gore & Associates, Inc.
Gore is a technology-driven company focused on discovery and product innovation. Well known for waterproof, breathable GORE-TEX® fabric, the company’s portfolio includes everything from high-performance fabrics and implantable medical devices to industrial manufacturing components and aerospace electronics. Founded in 1958 and headquartered in Newark, Del., Gore posts annual sales of more than $3 billion and employs more than 10,000 associates with manufacturing facilities in the United States, Germany, the United Kingdom, Japan and China, and sales offices around the world. Gore is one of a select few companies to appear on all of the U.S. “100 Best Companies to Work For” lists, including all 19 of the Fortune lists and three earlier books by the same name. The company also appears regularly on similar lists around the world. Learn more at gore.com.