01. February, 2013 , , ,

For extreme conditions – Gore presents a new, more rugged and significantly more breathable generation of GORE-TEX Pro products

W.L. Gore & Associates (Gore) continues to push the boundaries of innovation and presents a completely new generation of GORE-TEX Pro products for autumn/winter 2013/2014: durably waterproof, windproof and breathable 3-layer laminates that offer improved ruggedness and increased breathability compared to the previous product generation. For professional mountaineers and the over 20 million serious outdoor and freeride enthusiasts worldwide this means better comfort paired with perfect protection in extreme weather conditions.

 

From the professionals for the professionals
Better and better, increasingly extreme, more and more challenging. As serious outdoor enthusiasts seek out new ways to push themselves to extremes, the demands they make on their equipment become increasingly high. As far as their clothing is concerned professional mountaineers need jackets and trousers that they can safely rely on when they are out climbing, on expeditions, ski mountaineering, freeriding or on some other kind of outdoor adventure. They need clothing that withstands the extreme and unpredictable weather conditions encountered by mountain guides and professional athletes; clothing that offers them reliable protection and maximum comfort for extended periods in extreme conditions, so they can concentrate fully on the task at hand, whatever the situation. Numerous leading athletes such as Ines Papert, Stefan Glowacz and David Lama trust in the GORE-TEX brand. These athletes have been actively involved in the development of the new generation of GORE-TEX Pro products: garments for high expectations and ambitious goals that thanks to a revolutionary, patent-pending membrane technology* offer improved ruggedness and up to 28 % increased breathability compared to the previous product generation.

 

Long lasting, guaranteed performance
GORE-TEX Pro products easily withstand the inevitable falls when you are freeriding, the wear and tear of frequent use, contact with rough, rocky surfaces when you are climbing, and the rubbing movements of climbing harnesses and rucksack straps. Thanks to the improved breathability there is less risk of sweat accumulation on those gruelling ascents or when you are getting that adrenaline kick on your fast descent. Particularly during activities with frequent work rest cycles, when one often feels the cold, these products offer maximised comfort, even in unpredictable weather conditions. And as with all other GORE-TEX products, the “GUARANTEED TO KEEP YOU DRYTM” brand promise stands for durable waterproof and windproof protection – protection against water penetrating from outside and from the chilling effects of the wind throughout the garment’s entire lifetime.

Extensive testing in laboratories and under real-life conditions has confirmed that with its new generation of GORE-TEX Pro laminates Gore has succeeded in producing a product for professional outdoor athletes in which key functional features such as extreme breathability and improved ruggedness unite with the comfort of guaranteed durable waterproof protection. “The endurance tests that we have conducted with several mountain guides have enabled us to assess the long lasting functionality of these products in the kind of conditions that outdoor enthusiasts will typically encounter on their tours,” remarks Tom Gray, product specialist at Gore.

 

Prestigious partners
A significant number of leading garment manufacturers will be incorporating the new generation of GORE-TEX Pro laminates in their autumn/winter 2013/2014 collections. These include Adidas, Arc’teryx, Armada, Berghaus, Burton, Eider, Elevenate, Haglöfs, L.L. Bean, Mammut, Marmot, Millet, Mountain Equipment, Norrona, Oakley, Orage, Outdoor Research, Patagonia, Peak Performance, Quicksilver, Salewa, Salomon, Scott, Sweet Protection, Tierra, The North Face.
* More information on the new GORE-TEX Pro technology can be found in the next press release.