26. January, 2012 , ,

GORE-TEX brand and Norrøna partner with Røldal and Freeride World Tour Røldal.

Left: Key account manager Gaute Fonkalsrud in W.L. Gore & Associates, center chief marketing officer in Røldal Ski Resort Pelle Gangeskar, right director of marketing and communication in Norrøna Lars Bjelvin.

Norrøna and W.L. Gore & Associates are proud to announce its strategic partnership with Røldal Ski Resort, Freeride World Tour Røldal and Røldal Freeride Challenge. The agreement cements an overlaying partnership beyond supplying products.

Røldal, with approximately 12 meters of snowfall per season, is the ideal place to test and develop technical clothing for snow sports. Teaming up with Gore and Norrøna ensures that Freedride World Tour Røldal and the resort have the best products available for lift based freeriding, says chief marketing officer in Røldal Ski Resort Pelle Gangeskar.

Norrøna and Gore is the official supplier of technical ski- and snowboard wear for Røldal ski resort as well as the competitions set in the snow laden mountain village of Røldal in south-west Norway.

Norrøna and Gore has been close partners since Norrøna developed the first GORE-TEX ® jacket in Europe in the late seventies. Norrøna as a reference brand and Røldal as a destination represent two separate strongholds from a product and rider perspective. The combination of these two strengths made this partnership natural to enter, says key account manager Gaute Fonkalsrud in Gore.

The cooperation between Røldal and Norrøna has been strong since the launch of Norrøna´s first røldal collection, almost 10 years ago.

– We are proud to partner up with Røldal, as this is one of our main inspirations in developing technical ski- and snowboard products. The cooperation also fits nicely into Norrøna´s launch of our new røldal GORE-TEX ® collection in stores fall 2012, says director of marketing and communication in Norrøna Lars Bjelvin.

Norrøna Sport AS makes great products in our own way, for people with an active lifestyle. The Norwegian family-owned company develops and manufactures clothing and backpacks for outdoor activities such as mountaineering, climbing, skiing, snowboarding, trekking, hiking, hunting, trail running and single-track biking. Norrøna´s core values, roots, innovation and passion, have formed the foundation of the design and business philosophy: Loaded minimalism™.

W.L. Gore & Associates provides diverse, high-performance solutions in consumer, industrial, electronic, medical, and surgical markets. Gore’s 50-year success story rests equally on product and organizational innovation. Perhaps best known as the inventors of expanded PTFE (ePTFE) and the makers of GORE-TEX fabric, Gore is a leading manufacturer of thousands of advanced technology products that comprise a breadth of capabilities.

Røldal Ski Resort is home to the deepest snow in Europe ™. The resort has six lifts, 15 kilometers prepared slopes and unlimited off-pist skiing areas. Røldal is two- to three hours from the Norwegian cities of Bergen, Haugsund and Stavanger, and four and a half hours from Oslo.