16. June, 2012 ,

Reaching the top together: W.L. Gore & Associates and Mammut climb the Alphubel

To celebrate the 150th anniversary of Mammut, CEO Rolf Schmid and Mammut management together with the Gore outdoor crew have climbed the 4206-metre Alphubel in the Swiss Alps.

Mammut is calling it “the biggest peak project in history”. To coincide with the 150th anniversary of the founding of the company, 150 international teams have been climbing 150 mountain peaks all over the world since August 2011. These include massive and famous mountains like Aconcagua, Mount Everest, Kilimanjaro and Mont Blanc, but also special projects such as a first ascent in Kyrgyzstan and the upcoming attempt to climb a mountain on the boarder of North and South Korea with the aim of overcoming political divisions.

The most recent ascent of a summit took place at the beginning of June in Switzerland: the 4206-metre Alphubel in the Wallis Alps. The expedition was characterised by the long-standing partnership between Gore and Mammut. Mammut CEO Rolf Schmid and the Gore outdoor crew led by Andreas Frei took part in the ascent. “The expedition was a wonderful opportunity to share an exceptional experience with the management of Mammut”, explained Andreas Frei. “The view from the summit was breath-taking – a vision to inspire our further cooperation.”

Mammut and W.L. Gore & Associates have been close partners for almost 25 years. Ground-breaking collections like the “Extreme” line and joint initiatives such as the “Balance Project” have always been part and parcel of the excellent cooperation between the two brands. “We have a common desire to achieve the best possible quality and functionality when developing high-alpine gear”, explained Rolf Schmid.

A “peak” collection is also available for the current peak project that includes the “Gasherbrum Jacket” from GORE-TEX Pro as well as the “Monolith GTX” alpine boot.