Maloja to join forces with Gore
„Look before your doorstep to find good things“. That could be the motto for the future collaboration between W.L. Gore & Associates GmbH (Gore) and Maloja, the linear distance between the two company locations in Feldkirchen and Rimsting measuring not more than 50 km. Actually though, the aim is to refine the functional designs and cuts of Maloja active wear with innovative fabrics, and in doing so to transfer the high quality and performance standards to attractive styles. Ispo 2013 will mark the date for the inital presentation of the first collection with GORE-TEX and WINDSTOPPER® laminates.
For the start of the 2013/2014 winter season GORE-TEX und WIND-STOPPER® products will be integrated into over 25 new items. The collaboration with Gore gives added impetus to the Maloja mountaineering, freeride and cross country product range, but it will also determine parts of the bike division. “More than ever, the GORE products allow us to combine function and quality for specific sports with our style demands”, raves Maloja managing director Peter Räuber.
Since winter 2012/2013 Maloja is the official outfitter for the German National Ski Mountaineering Team. It was especially Gore’s focus on special end-use applications that convinced the designers and developers of Maloja. GORE-TEX Active is exemplary. „High breathability and light weight make it the ideal fabric for endurance sports like ski mountaineering and cross country”, says Julia Wallentin, Maloja Head of Design.
„With Maloja we are happy to have a young, extraordinary brand on board as a licensing partner; especially in the fields of bike, cross country, ski-touring and snow sports they are the perfect addition to our other brand partners. We look forward to a successful, long-lasting collaboration”, says Matthias Zaggl, Business Leader Fast Forward at Gore.
* for instance the end product is restricted to not exceed 400 gr. In addition, there are definitions for layered areas (like pockets, seams or other style features) that are reduced to a minimum.