W. L. Gore & Associates has claimed a much coveted OutDoor Industry Award for its new GORE-TEX® SURROUND™ product technology for hiking shoes. These awards are bestowed annually by a jury of outdoor experts at the OutDoor trade fair.
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W. L. Gore & Associates once again confirms its innovative strength by taking a historic step forward in the global footwear market. With its GORE-TEX® SURROUND™ product technology the company unveils a radically new technology for durably waterproof hiking boots with all-round breathability. This unique construction keeps your feet drier and enhances your sense of well-being.
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At OutDoor this year five of the trade fair’s prestigious awards went to brand partners of W.L. Gore & Associates, namely La Sportiva, Salewa, Viking, Mammut and Adidas.
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The outdoor community is getting together at Lake Constance for the 18th consecutive year. The record number of 890 exhibitors from 38 different countries is expected to attend this year’s OutDoor Trade Show (14 to 17. July 2011).
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