Gore launches pilot e-learning scheme in the UK

W.L. Gore & Associates is rolling out an online training tool to equip retailers with the knowledge base required to increase sell through of products made using Gore’s market leading technologies.

After the successful introduction of an initial e-learning pilot at a select number of UK stores, Gore is moving into phase two of the project by extending availability of the three module course to all UK outdoor retailers.  Taking approximately 15 minutes for each module, the e-learning course focuses on: Superior Climate Comfort; The GORE-TEX membrane; and The Guaranteed to Keep You Dry™ promise.

At the end of each module participants are invited to take a short test to gauge the effectiveness of the training. Once participants have successfully completed all three tests, they will receive a Gore certificate confirming their completion of the modules and additional product incentives.

“Through the e-learning tool, we are able to make our training more easily accessible.  We know from our own experience that well trained staff are much better equipped to support consumers and in turn, this helps with the sales of our products.  The initial pilot has been very well received as it is concise, efficient and recognises different individual learning styles. We are delighted to extend this to retailers across theUK,” comments Chris Blackwood of W.L. Gore.

After phase two, the uptake of the pilot scheme will be reviewed, with a view to increasing the number of modules as well as rolling it out across Europe.

Anyone who is interested in taking the e-learning course should visit the training site at www.gore-training.com.