La Sportiva Launches Ski Mountaineering Apparel
La Sportiva, makers of the world’s finest mountain products, announces today that it will debut a full line of technical ski mountaineering apparel in 2012. In the new apparel line, La Sportiva continues its long-running partnership with W.L. Gore & Associates to utilize GORE-TEX and WINDSTOPPER® fabrics.
“The culture of ski mountaineering is thriving in Europe and shows signs of significant growth in North America,” states Jonathan Lantz, president of La Sportiva North America. “Our team of designers in the Dolomites used feedback from some of the world’s best ski mountaineers to design apparel that is fast, light and highly efficient. For randonee racing, backcountry touring, and alpine climbing, the La Sportiva apparel line sets a new bar for performance and innovation.”
La Sportiva will distribute its apparel line in specialty outdoor retail stores where the brand’s recognition is strong. The line includes hard shells, soft shells, insulating mid layers, and performance base layers.
In the new apparel line, La Sportiva continues its long-running partnership with W.L. Gore & Associates to utilize the highest performing fabrics available. The Men’s Storm Fighter jacket and pants feature GORE-TEX Active Shell. Weighing in at 11.14 ounces for the jacket and 18.13 ounces for the pants, the combination is one of the lightest, fully waterproof breathable jacket and pant combinations on the market. In addition, the Resolute jacket and pants use GORE-TEX Pro Shell and the Adjuster jacket utilizes Windstopper® fabric for versatile all-mountain use.