23. January, 2012 , ,

GORE-TEX Pro and GORE-TEX Active products – individual laminates for specific activities presented at ISPO 2012

Are you into mountaineering? Mountain biking? Trail running? Free riding? Ice climbing? Whichever is the favourite sport, W. L. Gore & Associates offers now more clarity to customers, retailers and ultimately to consumers: Garments engineered with GORE-TEX product technology offer a unique solution for specific activities with different intensity levels and environmental conditions, to individually fit consumers needs.

To ensure that every outdoor enthusiast is well prepared and gets the most out of each activity, a different functionality of a garment is needed. For outdoor enthusiasts the simple question is: for what type of activity do I need a jacket? Fitness for use – that’s what excellent outdoor products are designed for. For instance, a trail runner has different needs than an ice-climber – regarding outside temperature and the garment’s ruggedness and functionality. Only by choosing the right equipment outdoor enthusiasts can make the most out of every kind of sport. “Each GORE-TEX product class consists of a distinct laminate package including specific core technologies such as membrane, production processes and textile choices. In addition within each product class we will see a stream of innovation within the next years”, states Thomas Kiebler, European Marketing Leader at Gore.

GORE-TEX products OPTIMIZED PROTECTION AND COMFORT
Garments engineered with GORE-TEX product technology are durably waterproof and windproof combined with optimized breathability. Gore invests heavily in field testing to understand end user needs which allows Gore to provide the GORE-TEX GUARANTEED TO KEEP YOU DRY™ promise to consumers. A huge variety of product forms in the GORE-TEX product class – ranging from 2L laminates to lightweight and soft 3L laminates- is offered to provide the right product with an optimum level of comfort and protection for Hiking, Trekking or Skiing.

GORE-TEX Active products – EXTREME BREATHABILITY FOR HIGH AEROBIC CONDITIONS: Light and Fast – done in a day activities
Your heart is racing, sweat is dripping, your blood is rushing through your head like an alpine waterfall – you are craving for action. Mountain biking, trail-running, ski-touring, speed mountaineering and other high aerobic sports are those activities where GORE-TEX Active products come into play. Garments engineered with GORE-TEX Active product technology are built for extreme breathability and are ideal for highly aerobic, done in a day activities. All components are built for optimized sweat management to ensure extreme breathability and optimum comfort in high aerobic conditions. The performance is also supported by a tight fitting and minimalistic garment design.

GORE-TEX Pro products – MAXIMISED RUGGEDNESS FOR EXTREME CONDITIONS
Want more? If the highest peak is not enough, the steepest rock does not scare you off and adrenaline is a regular visitor – you’re a professional. Neither rain nor snow can keep you from reaching your goals and no expedition is too challenging: You leave no room for failure. GORE-TEX Pro products are designed for extreme and extended exposure. Garments engineered with GORE-TEX Pro product technology are built for maximised ruggedness and are ideal for extreme and extended use. All components are built for maximised ruggedness while strict textile performance specifications ensure optimum strength. All GORE-TEX Pro garments must pass Gore’s toughest test conditions and most aggressive rainstorm test.

Gore welcomes you at this year’s ISPO in Munich:
Hall B6 – Booth 300