OutDoor 2013: five awards for Gore brand partners
At OutDoor this year five of the trade fair’s prestigious awards went to brand partners of W.L. Gore & Associates, namely La Sportiva, Salewa, Viking, Mammut and adidas.
Four footwear styles with GORE-TEX technologies by Viking, Salewa, La Sportiva and Adidas as well as a WINDSTOPPER® jacket by Mammut celebrated OutDoor INDUSTRY AWARDS triumphs. The awards were being handed out for the eighth consecutive year.
La Sportiva scores well with alpine weightlessness
GORE-TEX brand partner La Sportiva impressed the jury with its ultra-light climbing boot Trango Cube GORE-TEX which was also recognised for its outstanding wearer comfort. Thanks to the integrated GORE-TEX membrane this lightweight champion is also durably waterproof and breathable.
Outdoor casual by Salewa
“Escape” from the lifestyle collection of this Italian brand was also the recipient of one of the sought-after awards. Cleverly combining design with function, this sporty multifunctional shoe is very much in line with the current outdoor casual trend. The GORE-TEX SURROUND™ product technology delivers visible breathability and durable waterproofness.
Viking sneaker catches that outdoor look
With the Scandinavian Outdoor Group Award and the Outdoor Industry Award two coveted awards went to Swedish brand Viking for its GORE-TEX SURROUND™ sneaker from its lifestyle line. A contrasting rubber toe cap and subtle details such as the eyelets and sturdy sole complete the casual outdoor look of this functional sneaker.
adidas terrex SCOPE GTX
An OutDoor INDUSTRY AWARD in Gold went to a climbing shoe for alpine approaches: the terrex SCOPE GTX by GORE-TEX brand partner adidas. With its special outsole design this athletic shoe offers unbeatable grip and traction on both dry and wet rock. Thanks to GORE-TEX technology the shoe is also durably waterproof and breathable.
Mammut Ultimate Hoody with WINDSTOPPER® technology
W.L. Gore & Associates also scored a win with one of its jackets. The Ultimate Alpine Hoody by Mammut with a WINDSTOPPER® laminate specifically engineered for performance outshone the competition to win an OutDoor INDUSTRY AWARD. Total windproofness and maximum breathability guarantee extended wearer comfort all year round.