The GORE-TEX brand wins OutDoor Industry Award for the world’s first technology for hiking shoes with all-round breathability
W. L. Gore & Associates has claimed a much coveted OutDoor Industry Award for its new GORE-TEX SURROUND™ product technology for hiking shoes. These awards are bestowed annually by a jury of outdoor experts at the OutDoor trade fair.
The GORE-TEX brand came out on top in the “Material Innovation” category, further underlining its innovative strength. With GORE-TEX SURROUND™ product technology the company has come up with the world’s first technology for durably waterproof hiking shoes that offer all-round breathability, thereby redefining the hiking experience.
In spring 2015, 24 of the world’s leading manufacturers of outdoor footwear will be bringing the first GORE-TEX SURROUND™ collections to the market. Visitors to stand 500 in hall A6 of the OutDoor Fair, which runs from 10th to 13th July in Friedrichshafen, will be able to take an exclusive look at the large variety of models featuring GORE-TEX SURROUND™ product technology.