08. April, 2011 ,

New partnership between KICKERS and the GORE-TEX brand from winter 2011

From autumn and winter on 2011, KICKERS will propose in its collection GORE-TEX shoes for kids and adults on the main European and North American markets.

“At first, we are going to concentrate our efforts on the French market, where KICKERS is very present. But this launch will also be made in Germany, Switzerland, Austria, Scandinavia, Benelux, Poland and in the United States” explain Jean François BRU Managing Director at Kickers and Arnaud Montfort, Footwear Account Manager at W.L. Gore & Associates. “The autumn and winter collection 2011 will mark the beginning of our collaboration, with, at first, about fifteen models. This collection will fill out during the following seasons. Furthermore, Kickers has for priority objective to accelerate the internationalization of its brand. We are very optimistic on the promising future of this collaboration”.

By the quality of its products, its unique and original style, its emotional capital, the brand Kickers is a true major actor of the market of the shoe. In 2010, KICKERS celebrates its 40 years!
More than ever, the brand leans on its roots by joining as a global brand and lifestyle, an at once authentic and modern brand which addresses all the generations.