17. February, 2014

Triathlon is distinctly passé: the GORE-TEX brand invites participants to join its Alpine Quattrathlon

Both stunning and formidable – the Alps offer sports enthusiasts endless opportunities for that unique experience. The latest GORE-TEX® Experience Tour is now inviting participants to join a very special outdoor alpine event: its Alpine Quattrathlon. On four consecutive days the participants will make their way through four different countries – while engaging in four different sports disciplines. From March 1st, 2014 anyone who is looking for the adventure of a lifetime can register online at www.experience-tour.com.

The latest chapter in the history of the GORE-TEX® Experience Tour, taking place from 24 to 27 July 2014, demands from the participants that they demonstrate multi sporting skills. This alpine adventure involves road biking, mountain biking, trail running and road running. The outdoor enthusiasts will have to scale stony mountain paths, cover long distances and brace themselves for steep uphill climbs. As they make their way through Austria, Germany, Switzerland and Italy they will be in good company: triathlon Olympic gold medalistJan Frodeno (ASICS) and GORE BIKE WEAR® designer Clemens Deilmann will be generating that extra motivation in the participants while also helping them with practical insider tips.



Four days – four countries – four disciplines

The Alpine Quattrathlon will feature four different events. The participants will start the tour in Warth (Austria). Wearing trail running gear they will set off over rough terrain to cover a distance of 25 km. Leaving the Schrofenpass behind them, they will make a brief detour into Germany before heading for Lech (Austria) where they will spend the first night. The next day has been reserved for a road bike challenge covering a distance of 140 km through the mountainous countryside between Lech and Nauders (Austria). The very next day the outdoor enthusiasts will be back in the saddle. After winding their way along about 45 km of rough mountainbike trails featuring approx. 1,700 metres of elevation gain the group will arrive in Mals (South Tyrol/Italy). On the last day they will have to muster up all of their remaining energy for the 30 km road run to Latsch (Italy) where they will cross the final finishing line!

Professional equipment for a good performance

Nobody knows better than the GORE-TEX® brand that you can only deliver a top
performance if you have the right equipment. For this very reason throughout the tour the participants will be kitted out with running shoes and sports clothing from ASICS and cycling clothing from GORE BIKE WEAR®. The participants will also be provided with bicycles, helmets and cycling shoes. The four day tour in the Alps will provide the ultimate test of strength.

The Alpine Quattrathlon: registration and participation

From 1 March 2014 amateur sports enthusiasts and outdoor fans can register for participation in the Alpine Quattrathlon event online at www.experience-tour.com. On 13 June 2014 a jury will announce the names of the 30 participants. On 24 July 2014 the lucky winners will set off on their four day adventure in the Alps.

Learn more about the projects of the GORE-TEX® Experience Tour at www.experience-tour.com.

About the GORE-TEX® Experience Tour

The GORE-TEX® Experience Tour is aimed at young people all over Europe who can communicate and share their experience on the GORE-TEX® Outdoor Products Facebook fan page. In order to apply, candidates have to state details about their personal motivation for participating. After that, it will be up to other visitors of the page to vote for their favorite candidates, who will then be evaluated by a panel of outdoor experts and the professionals. Those chosen will not only get an amazing experience with top experts in their fields, but also get the chance to blog and report about their experiences online via all possible social media channels.

GORE BIKE WEAR® apparel online:

Road Biking Equipment

Mountain Biking Equipment